Signals
The raw material behind every intent score. Marketing qualification stops being a status somebody sets by hand and becomes a number anyone on the team can take apart.
Live feed
Most recent first. Negative entries are decay, applied automatically after silence.
- +25
Replied with an objection
1 day agoAsked about grower level data collection burden.
Pacific Grain Alliance · Helen Mowbray
- +14
Read 2 case studies
2 days agoAgri supply chain and EU manufacturer. 11 minutes total.
Nordwind Foods Group · Annika Reuter
- +30
New CFO detected
2 days agoPublic appointment announcement. Committee model updated.
Batavia Agri Ventures · System
- +30
Buying committee wake-up
3 days agoThird contact from nordwind-foods.de active in 14 days.
Nordwind Foods Group · System
- +25
Replied confirming alignment
3 days agoRequested security questionnaire and DPA.
Meridian Palm Estates · Nurul Hakim
- +24
Viewed pricing twice
4 days agoTwo sessions in one day. Weight doubled.
Nordwind Foods Group · Bernd Kohl
- +14
Viewed apparel case study
4 days agoAnonymous session matched to sxapparel.co.nz by IP.
Southern Cross Apparel · Unmatched visitor
- -20
Silence decay applied
5 days ago19 days without an inbound signal on an open deal.
Marunouchi Trading Co. · System
- +45
Technical validation session held
6 days agoSatellite data ingestion approved.
Meridian Palm Estates · Ravi Chandran
- +15
Downloaded Climate Audit Guide
6 days agoBusiness email. No follow-up sequence fired.
Nordwind Foods Group · Annika Reuter
- +25
Replied with scoping questions
7 days agoThree open questions, unanswered for 7 days.
Straits Semiconductor · Cheryl Ong
- +2
Opened follow-up, no reply
11 days agoFourth open without a reply. Near-zero weight by design.
Sakura Beverage Holdings · Rina Kobayashi
- +15
Downloaded Climate Audit Guide
16 days agoNo owner assigned at the time of download.
Caledonia Whisky Group · Fiona Balfour
- +18
Attended CSRD readiness webinar
3 weeks agoFull session, asked one question in Q&A.
Nordwind Foods Group · Sofie Lindqvist
- +8
Commented on a Terrascope post
22 days agoActive on LinkedIn while ignoring email entirely.
Southern Cross Apparel · Erin Whitcombe
- -20
The scoring model, in full
No hidden weights. If a seller disagrees with a score, they can point at the line that caused it.
- +45
Meeting booked
Strongest single signal in closed-won history.
- +40
Demo requested
Explicit hand raise from the website or a form.
- +30
Buying committee wake-up
Three or more people from one domain active within 14 days.
- +25
Replied to an email
Counts once per thread. Out-of-office does not count.
- +18
Attended a webinar
Attendance only. Registration without attendance scores zero.
- +15
Downloaded a gated asset
Business email required. Free-mail domains score half.
- +14
Read a case study
Three or more pages, or four minutes on page.
- +12
Viewed pricing
Doubles when viewed twice within 48 hours.
- +8
Engaged on LinkedIn
Comment or share. A reaction alone scores 3.
- +2
Opened an email
Deliberately near zero. Opens are noise, not intent.
- -20
Silence decay
Applied at 30 days without any inbound signal.
Why this replaces the MQL stage
- A contact does not sit in a bucket called “marketing qualified, in progress” waiting for somebody to notice. It has a number, and the number moves on its own.
- Silence costs points. That is what stops seven thousand people accumulating in a status nobody ever clears.
- Opens are worth 2. Replies are worth 25. The model is deliberately blunt about which behaviours predict revenue and which ones only look like progress.
- The score belongs to the account, not the contact, because one person downloading a guide is interest and three people from the same company is a buying process.